A Gold Medallist in Masters in Political Science, Ambar Pariddi Sahai had taken up a project with an export house aiming to establish in the domestic market, as part of the final project at NIFT. She successfully completed Accessory Design from NIFT in 1999 with the top of grades, winning “BEST DIPLOMA PROJECT AWARD”.She has played a key role in launching of Jewellery brands like : Aurum, Diamonte’ (G K I) and Leela’s. There have been several international exhibitions like the Crossing Project, Export 2000 in Hannover, Germany as well as State Pavilion design and execution at India International Trade Fair 2004, held at Pragati Maidan, New Delhi.
Ambar has tried her hands on Product Design & Development, Exhibition Design, Brand Image building and supporting the related issues & Design Education and now on JEWELRY. Laying hands on experience on Exhibitions Design , Products Design , Visual Merchandising to an extent headed the state pavilion design and execution for IITF 2004 for Madhya Pradesh Government on turnkey basis. After having successfully delivered the project then decided to specialise in jewellery in year 2004.
Since 2000 Ambar is successfully running her label “Mine of Design” having 4 different verticals of Fine / Fashion / Favors/ Films with each having a different business model:
Fine is B2B and on B2C formats.
Mine of Design is a multiple luxury design firm dealing in Fine, Fashion and Favours. We cater to a large segment of market fulfilling all the needs of our customers pertaining to adorning or gifting luxury. The concept here is that who so ever comes to mine, digs their dream design be it in gold, stone or silver. As Mine of Design we have tried to reach out our customers in every possible way from one to one selling to B2B shows to online selling to tele selling where our designer Ambar Pariddi Sahai has anchored the telecast reaching out to the millions of customers directly through trade shows and private events by explaining her concept and story behind the product where in each category has its own characteristic manner of representing “Modern India”.
Ambar has been a member with FDCI since 2005 .She has designed jewellery for several celebrities including Mrs. India 2008 Madhvi Awasthi for Mrs Globe Awards, custom jewellery for music video by Anabelle- a French artist, Soha Ali Khan, Ghowri Khan, Jacqueline Fernandes, Neha Dhupia, Kitu Gidwani, Chitragda, Vidya Balan and Karishma Kapoor to name a few.
The First and foremost thing before doing anything is to “believe in yourself” for those who give up due to lack of empowered feeling.
A woman is somebody who maintains a lot of roles within her; of a mother, daughter, sister , wife in her personal life and goes out in the world to make her own identity. In India a woman is referred to “Devi” as a goddess with multiple hands , as she is multitasking managing all the relations and roles at the same time. and Goddess Durga in particular is represented by the Goddess of Power (shakthi).
As the term empowerment refers to measures designed to increase the degree of autonomy and self-determination in people and in communities in order to enable them to represent their interests in a responsible and self-determined way, acting on their own authority. Women empowerment to me is where each woman should feel like Durga , a goddess of shakti , she should believe that she is a power house and feel that she can achieve whatever she wants.
The subject of women empowerment has always been very close to my heart as I feel the challenges that I had to face while making my name in the industry should be overcome by my successors as an empowered woman its time for me that I give back to the society in which ever way I can and what could be a better way where I help other woman feel empowered where I could inspire them or train them so as they could find their living . It is a very gratifying experience even if my contribution would be like a drop in an ocean.
Believes in self
I think everyone has a story and has something to contribute back in the society in various manners. Some where one could just be the motivator to make the set of women believe in themselves` and find their identity. This could be done by speaking to them, counselling them, getting them out of their comfort zone to find their identity by working at the grass root level. This might sound very simple but is the first step towards empowerment as big goals can be achieved by taking small steps.
Contributing towards the cause either monetarily by making the donations towards the cause or else contribute your own skills or volunteer towards the cause.
The First and foremost thing before doing anything is to “believe in yourself” for those who give up due to lack of empowered feeling. Nothing can be achieved unless you feel and believe that you can do it and for sure , it is upon once you take a decision believing that you can do it , other changes will come around.