Bofta Yimam

Bofta Yimam is an Emmy® Award-Winning Journalist, Former TV Anchor, Media Personality, International Speaker and Executive Coach. She has been honored for her work nearly every year in her career, including a Regional Emmy® award and the prestigious Edward R. Murrow award. Bofta is the first Ethiopian-American newscaster to receive an Emmy for her work.


For more than a decade, she’s reported live on the morning and evening news for TV affiliates around the country, including CBS and ABC.  In 2013, she won a Midsouth Regional Emmy® for excellence in “Continuing Coverage.” Her report led to Governor Bill Haslam signing a Tennessee law to keep convicted aggravated rapists in prison for their full sentence. 

One year later, she received the Pennsylvania AP Broadcasters Association award for Outstanding Investigative Report.  Throughout her career, Bofta has also received a variety of Emmy nominations highlighting her ability to write across multiple mediums, including: light feature, historical/cultural special report, sports feature, on-camera talent specialty assignment and investigative series.


Today, Bofta is a CEO, Coach and dynamic International Speaker.  She recently spoke at several exquisite events, including Global Thinkers Forum Gala in London, the Africa Trade & Investment Global summit in Washington D.C., the Ethiopian Community in Seattle’s annual gala, EQT’s Supplier Diversity Matchmaking Summit in Pennsylvania and served as the Conference Host for IMTC in Miami. Using her decade of media experience, LIVE TV Anchoring, award-winning investigations, speaking engagements as well as hosting her signature Speak & Influence private workshops, Bofta helps her clients achieve a powerful signature story so they can share “on demand” while replacing their fear of validation with incredible confidence.

In 2019, Bofta was nominated for the Asian-African Chamber of Commerce & Industry International Leadership Award and the Black Business Review’s Top 40 Under 40 professionals.  She has also been named on the 100 Tropics Changemakers List, recipient of the ‘Young, Gifted and Black’ award and selected as a ‘Women of Excellence’ honoree by the New Pittsburgh Courier.

  I believe women’s empowerment is defined as the process of equipping women with more experiences, educational access, rights, and powerful tools to help them make the best choices for themselves and their communities.



1.What is your definition of women empowerment?

I believe women’s empowerment is defined as the process of equipping women with more experiences, educational access, rights, and powerful tools to help them make the best choices for themselves and their communities.

2.What motivated you to get involved to be inspirational for change?

For more than a decade, I worked as a TV Anchor and Reporter in various cities around the country. But at a certain point, I realized that I needed to tap into my strong desire to inspire people on a deeper level through coaching and speaking on global stages.

Rather than exclusively reporting one daily story on TV, I felt compelled to now share my skills and empower thousands of people to craft and syndicate their own compelling story “on demand”… so they can deeply connect with their audience, establish authority, and create impact and transformation from the stage and on-screen. So I started by helping change agents and industry transformers craft their compelling signature story and speak confidently to crowds —- while celebrating their mission and empowering them to elevate the listener’s experience.

And that’s what I continue to do today.

3.What are some key characteristics of an empowered person?

An empowered person is confident, strong, resourceful and empathetic.

4.What can leaders or individuals interested in advocacy do to facilitate empowerment?

I suggest asking powerful questions, actively listening to the response and taking immediate action steps to facilitate empowerment. Here are a few possible questions:   What would empowerment look like to you within your current role?  When do you feel you’re playing small?  If we could take one action step to help you feel empowered today, what would that be? Describe what it feels like to live an empowered life.

5.What advice would you give to those who want to give up due to a lack of empowered feeling, thinking and action?

The first step is to ask yourself, “What’s the next BEST step that I can take to get closer to my goal?” Seek out someone who’s where you want to be — maybe several steps ahead of you. Find out if they offer any mentoring, coaching or maybe even willing to offer a few nuggets of advice. Start focusing all of your energy, time and resources on reaching your goal. Follow through, be consistent and quickly implement the knowledge you learn so you can start seeing faster results.

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