Dr. Eldrette Shereni is an Astute Chartered Marketer and turnaround specialist with global level Leadership experience and proven abilities in setting up marketing teams from inception and converting them into high impact functional departments, while focusing on developing watertight marketing operations models that deliver sustainable ROI.
A corporate chieftain with an in-depth understanding of the evolving digital ecosystem and a strong advocate of leveraging data and consumer insights to define corporate strategy while maintaining focus on customer satisfaction, ROI, quality delivery and cost management. Dr. Shereni has extensive experience in managing all channels of marketing and strategic leadership spanning over 18 years and attained both locally and abroad. A proactive planner with cross-functional expertise in Strategic Planning, Business Analysis, Research, Consumer Insights, Stakeholder Relations, Customer Experience Marketing, International Business Leadership and Digital Marketing. Proficient in leading large teams and working in cohesion with cross functional groups globally.
She is a thought leader with an innovative drive aimed at addressing businesses challenges, with an ingrained passion for youth and women empowerment and social inclusion that can transform global economies. I possess a wealth of experience of evangelizing and shaping, both strategy & communication addressing challenges for businesses, women empowerment & thought leadership. She is proficient in leading large teams and working in cohesion with cross functional groups globally.
She enjoys building and scaling high impact strategies by combining a strong marketing & analytical foundation and entrepreneurial approach to getting things done. She has worked across various industry sectors – i.e. Hospitality, ICT, Insurance, Banking & Financial services. She is a Chartered Marketer and holder of a Grad. Diploma in Business Economics and Commerce, Post Grad Dip. Marketing Management with Chartered Institute of Marketing UK, MBA in Business Leadership- University of Canterbury, MBL – In Executive Leadership and DBA in International Business Leadership with Sheffield State University.
A strong believer in philanthropy, coaching and mentorship, Eldrette has solid family values and is a happily married mother of 2 wonderful children. Not only is she a Board Member for Marketers Association Zimbabwe, she is also a Fellow I Marketing and a certified Strategic Marketing Leadership Consultant who holds several leadership portfolios in various organizations such as Lions Club International, Network for African Business Women (NABW)- which is part of the Graca Machel Trust. She is a member of the Executive Advisory Panel for Women Economic Forum and one of the Speakers at WEF 2017 which will be held in New Delhi, India in May 2017 as well as a member of the All Ladies League (ALL). She is also a Fellow in Marketing accredited by Chartered Institute of Marketing UK, and has just been appointed to chair the Harare Chapter of ALL. She recently received an accolade from Megafest as Top 20 Women in Business and Leadership for Banking Innovation in recognition of her sterling efforts in implementing a Group Mobile App and Omni-channel Customer Experience Centre for CBZ Holdings as well as launching Social Media pages for the Group which have grown in leaps and bounds. Eldrette is currently the Head- Group Marketing & Corporate Affairs for CBZ Holdings and was conferred with an ‘Iconic Women Creating a Better World for All’ Award at the Women Economic Forum (WEF 2017) in Delhi.
Dr. Eldrette Shereni DipM FCIM CCSP AAME Chartered Marketer, MBA, MBL, DBA
My advice to my fellow women is that the struggle is real, the challenges we face are real and will never go away on their own without us making a deliberate effort to shift the paradigm and defy the norms to improve our wellbeing.
Women empowerment to me means enhancing the strength of women and girls socially, economically and emotionally with the primary objective of closing the gender gap and overall improving their well-being.
As a woman I analysed the various challenges that my fellow women face in trying to improve their well-being, economic and social status. The playing field is not level and women have had to struggle to attain even the slightest recognition. This passion to break the cycle and make female voices heard in society has been my greatest motivation and inspiration to be a change driver and re-align the socio-economic landscape to accommodate the unique value that women can bring. I have not regretted being part of this movement so far and will continue to advocate for women and girl child empowerment. What also inspires me is the need to make a difference in the future of the girl child so that they do not have to face the same challenges we faced in scaling up the ladder and the fact that girls are prone to several aspects of abuse, the onus is on us to ensure that they do not fall victim to negative situations e.g. sexual abuse, rape, human trafficking , prostitution, early marriages etc. therefore I am inspired to advocate against these and ensure that our young women do not fall victim to such and are aware of the risks and how to mitigate them.
There are so many traits that define an empowered person but I will summarize how I define an empowered woman. She is one who knows and understands her rights and strives to be fiercely independent. She invests in insights and experiences that expand her mind and embraces her body and honours it. She is able to multi-task and embraces the dualities of her role as a leader and a home-maker. She challenges the oppressive norms, lives with integrity and is unflinchingly determined to achieve the goals and desires she sets her mind to. She is authentic and understands her worth and rises above being a victim of her circumstances. Lastly, a truly empowered woman coaches, inspires and mentors others with a view of also empowering them to create a ripple effect of an empowered gender or populace.
leaders interested in advocacy for women empowerment should lobby critical stakeholders who have the mandate to implement or effect changes in issues affecting women for example:
a. They can lobby governments to work towards certain policy amendments that align with the needs of women
b. They can also work with NGOs to facilitate social needs of women at grass-root level
c. They can lobby financial institutions to develop special dispensation of lending policies when funding for women’s projects such as lower interest rates, reduced collateral etc.
d. They should also advocate with labour organisations to ensure that there is gender parity for women in the workplace i.e. closing the gender pay gap, improving working conditions to improve the wellbeing of women, guard against sexual harassment, amend maternity laws to support women, have set representation of women in the top echelons of power
e. Lobby procurement boards to set aside a quota that should be supplied by women owned businesses
My advice to my fellow women is that the struggle is real, the challenges we face are real and will never go away on their own without us making a deliberate effort to shift the paradigm and defy the norms to improve our wellbeing. ’In every struggle, there may be moments of pain and weakness where we may feel defeated because our goals are not moving fast enough or the results of our actions are not that apparent. What is key is to remain steadfast on the goal, never give up and believe that the best way to scale a mountain is by taking one step at a time. Let’s keep our eyes on the mark and stay on track because together we will achieve what we are all striving towards and reach our desired destination. As women we have what it takes to overcome anything life throws at us and should never underestimate the strength we possess. Let’s keep the spirit of empowerment ignited and keep the movement alive.